Process
How a website project works
Four clear steps from first conversation to launch. Standard packages usually go live in two to four weeks, with the scope and price agreed in writing before design starts.
- Review Week 1
- Scope Week 2
- Design & build Weeks 2–3
- Launch & support Weeks 3–4
Step by step
What happens, and when
Each step has a clear output and a clear decision, so you always know where the project stands and what comes next.
Step 01 · Week 1
Review
We look at your business, your current site and how customers find and choose you, then agree what the new site has to do.
What happens
- A conversation about your services, customers and goals
- A review of your current site, if you have one
- A recommended package and next step
What we need from you
Share your current site, your main services and what you want visitors to do.
Step 02 · Week 2
Scope
We confirm the pages, contact paths, content and price in writing before design starts. Decisions happen here, not mid-build.
What happens
- A written scope with a fixed project price
- Page list and the main action for each page
- A simple checklist of the content we need from you
What we need from you
Approve the scope, sign the agreement and pay the 50% deposit.
Step 03 · Weeks 2–3
Design & build
We design and build the full site from your material, edit the copy for clarity and share a private staging link for review.
What happens
- Custom design and development for every agreed page
- Mobile layout, speed and accessibility built in from the start
- Two consolidated revision rounds on the staging site
What we need from you
Send logo, photos and text, then gather feedback into each revision round.
Step 04 · Weeks 3–4
Launch & support
We test on real devices, connect your domain, set up the SEO basics and go live — then stay on hand for thirty days.
What happens
- Launch testing of pages, forms and links across devices
- Domain connection and first-year basic hosting
- Thirty days of post-launch defect support
What we need from you
Approve the staging site and pay the remaining 50% before launch.
Our standards
The rules every site follows
Whatever the package, these principles shape every page we design and build.
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Written in your customers’ language
Pages explain what you do and why it matters in plain words, not industry jargon or technical detail.
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Honest proof only
Reviews, results and credentials appear only when they are real and you can stand behind them. Concepts are labelled as concepts.
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Phone first, always
Layouts, tap targets, forms and image crops are judged on a phone first, because that is where most local decisions happen.
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One clear next step
Every page leads to a single, obvious action, whether that is a call, a booking or a quote request.
What counts as a revision round?
A revision round is one consolidated set of feedback on the staging site, gathered from everyone who needs to approve it. Every standard package includes two rounds. Changes beyond the agreed scope can be quoted separately.
What if my content isn’t ready yet?
Timelines start once the essentials are ready. We send a simple content checklist during scoping and can shape rough notes into page copy. If a project stalls for more than ten business days waiting on content or feedback, our Terms of Service explain how we proceed.
Do we need to meet in person?
No. Projects run by phone, video call and email, which also makes it easy to work with businesses outside Kitchener-Waterloo.
What happens after launch?
Standard packages include thirty days of post-launch defect support. After that, basic hosting continues from CAD $120 per year, and further changes or new pages can be quoted whenever you need them.
Next step
Ready to talk about your website?
Tell us about your business and what the site needs to do. We reply within one business day with a recommended package, a clear price and the next step.